Guides / Adapt a template / Fashion brand
How to adapt an animated website template for a fashion brand
To adapt an animated website template for a fashion brand, start from Fiora Atelier Color Fashion Shop with a Silk Preloader, Loden Alpine Wool Outerwear Film of Woven Light, Marigold Linen Collection or the closest fit, keep the hero image or film, hide effects that cover the product, add size guides, and apply the fashion brand style pack below. Check the compliance notes for your state before you publish.
The 3 templates that fit fashion labels, designers and boutiques best
Every pick has a live demo. Open it, scroll it on your phone, then edit it in Create or fetch its prompt.
Pick 1 · Pro
Fiora Atelier Color Fashion Shop with a Silk Preloader
A color-first shop with a working bag and a drag carousel, so the page sells as well as it shows.
Pick 2 · Pro
Loden Alpine Wool Outerwear Film of Woven Light
A craft story told through fabric and stitching suits an outerwear or heritage label.
Pick 3 · Pro
Marigold Linen Collection
Warm, seasonal light on linen suits a small collection drop.
What to change for a fashion brand
Keep
- The hero image or film
- The collection grid
- The lookbook scroll
- The newsletter signup
Hide
- Effects that cover the product
- Long story chapters between the hero and the shop
Add
- Size guides
- A shipping and returns page
- Care instructions
- A store or stockist locator
Copy angles
- Sell the fabric and the fit before the mood.
- Name the season and the drop date.
- Show each piece with real sizing notes.
Trust elements
- A clear returns window
- Customer photos you have permission to use
- Material and care details
- Press mentions you can link
Compliance notes to check
- Sale prices should compare to a real earlier price.
- Made in USA claims have a strict FTC standard, so check it before using the phrase.
- Fiber content and care labeling rules apply to garments.
General guidance only, not legal advice. Rules differ by state and change over time, so confirm the details with a licensed attorney or compliance professional before you publish.
Copy-ready adaptation prompt
Paste it into Claude, Cursor or Lovable. It is written for Fiora Atelier Color Fashion Shop with a Silk Preloader and works for the other two picks if you change the name and slug. The example client is Juniper & Vale, a small womenswear label in Portland, Oregon.
1. Fetch the template with the MCP
claude mcp add --transport http animatedwebs https://mcp.animatedwebs.comUse the animatedwebs MCP. Call get_template_prompt for "fiora-atelier", then build it as a Next.js site and adapt it with the prompt below.Setup for every client is on the MCP page. Pro templates use a Prompt Pack credit or come with Pro.
2. Adapt it
Adapt the AnimatedWebs template "Fiora Atelier Color Fashion Shop with a Silk Preloader" (slug: fiora-atelier) into a website for a fashion brand.
Example client: Juniper & Vale, a small womenswear label in Portland, Oregon. Replace it with my real business details, which I will give you.
Keep:
- The hero image or film
- The collection grid
- The lookbook scroll
- The newsletter signup
Hide:
- Effects that cover the product
- Long story chapters between the hero and the shop
Add:
- Size guides
- A shipping and returns page
- Care instructions
- A store or stockist locator
Copy angles:
- Sell the fabric and the fit before the mood.
- Name the season and the drop date.
- Show each piece with real sizing notes.
Trust elements to include only if I can supply them:
- A clear returns window
- Customer photos you have permission to use
- Material and care details
- Press mentions you can link
Style: use the CSS variables and fonts from the Fashion brand style pack. Motion intensity: Medium. Motion belongs on the lookbook, not the cart. Keep add to bag, sizing and checkout static and fast.
Rules:
- Keep the template's motion, and respect prefers-reduced-motion.
- Make it mobile first and keep the main action visible on a phone.
- Never invent testimonials, statistics, licenses or credentials. Use clearly marked TODO placeholders instead.
- Add the legal pages and notices this business type usually needs, and flag anything I should confirm with a licensed professional.Fashion brand style pack
Editorial, warm and tactile. Download the pack as CSS variables, a Tailwind v4 theme, design tokens or a DESIGN.md snippet.
Palette
Ember
#b9461a
Accent
Pale Citrine
#efe2c8
Surface
Pale Citrine
#fbf3e3
Background
Deep Ember
#241a12
Text
Type pairing (Google Fonts)
- Display FrauncesSpecimen ↗
- Body DM SansSpecimen ↗
Motion intensity: Medium
Motion belongs on the lookbook, not the cart. Keep add to bag, sizing and checkout static and fast.
The CSS export includes the Google Fonts import and motion variables.
# Fashion brand style pack, Style Reference > Editorial, warm and tactile **Theme:** light · **Template:** Fashion brand style pack (https://animatedwebs.com/guides/adapt/fashion-brand) ## Tokens, Colors | Name | Value | Token | Role | |------|-------|-------|------| | Ember | `#b9461a` | `--color-accent` | Primary actions, links and highlights: the signature colour, used sparingly | | Pale Citrine | `#efe2c8` | `--color-secondary` | Raised surfaces, cards and secondary accents | | Pale Citrine | `#fbf3e3` | `--color-canvas` | Page canvas and section backgrounds: the dominant surface everything floats on | | Deep Ember | `#241a12` | `--color-ink` | Headlines and body copy: the primary typographic colour | ## Typography - **Display:** Fraunces, Fraunces 600 - **Body:** DM Sans, DM Sans 400 ## Motion - Intensity: Medium. One scroll-driven hero effect, simple reveals below it. - Motion belongs on the lookbook, not the cart. Keep add to bag, sizing and checkout static and fast. - Respect prefers-reduced-motion: show final states. ## Rules ### Do - Keep Ember (`#b9461a`) for primary actions, links and highlights only - Let the hero motion carry the page; type and buttons sit on a scrim above it - Respect prefers-reduced-motion: no pinning or scrubbing, show final states ### Don't - Don't fill large sections with the accent colour; it is a signal, not a surface - Don't add typefaces beyond Fraunces + DM Sans
Questions
Which template is best for a fashion brand?+
Start with the first of the three picks on this page, then compare the other two. Each has a live demo you can scroll, and all three can be edited in Create.
What should a fashion brand site keep, hide and add?+
Keep the hero image or film and the collection grid. Hide effects that cover the product. Add size guides and a shipping and returns page.
Does this page give legal advice?+
No. The compliance notes are general reminders of topics to check. Laws differ by state, so confirm the details with a licensed attorney or compliance professional before you publish.
How do I use the style pack?+
Copy or download the CSS variables, the Tailwind theme or the DESIGN.md snippet, and give it to your AI builder with the adaptation prompt so the colors, fonts and motion stay consistent.